Star Rooney- Founder & President

Star Rooney founded Token of Love Foundation in 2011 as a ministry to help hurting women. Her level of empathy for these precious women and children comes from a very real place of pain in her past. Star was young working mother living in New Orleans when she met a man who would soon become her trafficker. She knew in her heart that this was not a life she wanted to raise her children in but felt trapped with no where to go. She was fortunate enough to escape the lifestyle when she met and then married her "knight in shining armor". Star and her husband Roland now live in Covington and are raising their 5 children. Star now run a successful real estate brokerage in the heart of downtown Covington with the help of her business partner Image. Once becoming a Christian, Star vowed to give back to women in her community by creating a safe house and spiritual rehabilitation center. Her passion for humanitarian work has propelled her in her work with the Foundation to expand services as well as partner with other nonprofits in the community. She spearheads Token of Love Foundation initiatives, directs all fundraising efforts and oversees the New Life Program at the Ester Elizabeth House.

Image Hasselbeck- Co-founder & Vice President

Image Hasselbeck- Co-founder & Vice President

Image Hasselbeck is a broker and co-owner of Great Oaks Realty, holding a designation as Realtor® specializing in the Greater New Orleans and Northshore Area since 2006. Similar to Star, Image had come from an abusive past marriage and wanted a means to help women in her community with similar backgrounds. Image is now married to a wonderful man and they are raising their 7 children. In 2011 Image and Starr’s shared passion for women's empowerment projects propelled them into action. Her life’s passion is to help transform women's live and lead them to know the love of Christ and their God given worth. Image helps to run the operations of the Token of Love Foundation as well as assists with the marketing and fundraising efforts.

Melissa Cavalier- Education & Workforce Development Director

Melissa Cavalier- Education & Workforce Development Director

Melissa Cavalier is the newest member to the Token of Love Foundation. She currently serves as the TOLF Education & Workforce Development Director. Melissa is a resident of Covington and is happily married with 3 children. Melissa came to TOLF with several years experience with both business and workforce development. Her passion is using her professional abilities and expertise to help and develop others. In her years of advocacy and women's rights activism, it became apparent to Melissa that the biggest need of abused and at risk women, was education and opportunity. It was then she realized that education breeds opportunity and lack of education breeds vulnerability. She has made it her mission to partner with local schools and businesses to ensure that at risk women in the community have access to programs and services that will aid in their professional development and break the cycles of poverty and abuse. Melissa oversees the workforce development program, the Esther Elizabeth scholarship fund and the TOLF Men of Valor initiative.

Cheryl McKinley-Hooks- New Life Program Director

Cheryl McKinley-Hooks- New Life Program Director

Cheryl McKinley-Hooks is a graduate of the University of Phoenix with a Bachelor’s degree in psychology. She is a strong Christian woman who uses her gifts and professional accreditations to oversee the counseling and New Life Program at the Ester-Elizabeth House. This is where women’s lives are truly transformed. Cheryl likes to think that her role is simply the beginning of a lifelong transformation in their walk with God and feels truly blessed to be a part of the ministry. Upon beginning the New Life Program, Cheryl gathers and explores the previous lives of each woman through personal information and tailor makes a plan of action for each women. All counseling sessions are based on their personal needs and are strictly confidential. In a counseling secession, there is laughter, crying, and role-playing. Cheryl’s engaging conversations are to assist in the women in peeling back the of layers of what brought them woman to the Easter-Elizabeth House. Cheryl prides herself on her ability to listen and help them to develop the proper coping tools so that they begin incorporating into their lives to make them healthy, happy, and whole again.

Join Our Email List